312 RUE SAINT-HONORÉ
The House's first flagship, an olfactory library in the heart of Paris
In the heart of Paris, on rue Saint-Honoré, the House of BDK Parfums opens the doors of its very first flagship. An urban jewel box designed to showcase its creations, and a refuge from the bustle of the capital, this address unveils the full breadth of its olfactory universe for the first time.
Imagined by David Benedek as a contemporary olfactory library, the boutique invites you to find the fragrance that suits you, to discover its story and to smell the raw materials that make up each formula. Between family heritage and contemporary innovation, it embodies intimacy and offers an exceptional sensory experience.
A place where our creations, their stories and their raw materials are unveiled
In January 2024, BDK Parfums opened its very first Parisian boutique at 312 rue Saint-Honoré: an urban sanctuary designed to reveal the House’s complete olfactory universe. Far more than a starting point, this address marks a defining moment, offering for the first time an immersive experience of its world.
It also resonates with the family’s history. In 1959, David Benedek’s grandparents opened their first boutique at the corner of rue Royale and rue Saint-Honoré. Sixty-five years later, the Maison settles just steps away, as a nod to this heritage.
A warm and convivial place, the boutique brings together savoir-faire, the discovery of exceptional raw materials and a love of sharing. Everyone can forge an olfactory bond with the Maison, exploring the collections, their stories and the materials that compose them.
The architecture brings this vision to life. Inspired by raw and noble materials, it combines transparency with mineral purity: a glass façade opens the space onto the outside, while concrete and white Burgundy stone radiate light and freshness. A bridge between exterior and interior, like a message of universality and transparency.
MASTERCLASS
BDK PARFUMS
We are delighted to welcome you to our boutique at 312 rue Saint-Honoré to take part in the BDK Parfums Masterclasses. On a regular basis, we will invite you to our private salon for exclusive olfactory sessions. We will share the world of the House and our creations with you, and exchange on the raw materials that compose them.
BOUTIQUE CONSULTATION
BDK Parfums invites you to a private consultation at its boutique at 312 rue Saint-Honoré. Immerse yourself in a unique sensory experience and discover our creations, designed with passion. Our consultants will have the pleasure of introducing you to the history of the House and guiding you through our olfactory world. Find your ideal fragrance through this personalized experience.
312 SAINT-HONORÉ
Woody, floral and musky, 312 Saint-Honoré draws its inspiration from the materials that form the soul of the House's first boutique: glass, concrete and white Burgundy stone.
An address become a fragrance.
The glass of the storefront finds its echo in a spicy, addictive opening: pink berry and its peppery, almost incense-like leaf illuminate the top of the composition. At the heart, a white orange blossom accord, clean and luminous, answers the freshness of the Burgundy stone that clads the walls, the floor and the staircase. At the base, the concrete of the boutique takes the form of sensual musks and amber woods, patinated with a touch of pure oud.
