LA TEMPÊTE BDK PARFUMS X JÉRÉMY PRADIER-JEAUNEAU

Very early on, two poles established themselves. On one side, the storm and immediately the idea of vetiver, powerful, mineral, almost rocky at times. Its damp and earthy character conveys the idea of the storm, of raw matter, of the landscape before its transformation. On the other, the rose, used in almost monumental proportions to accompany the final room. I did not want a decorative or illustrative rose, but a rose in majesty, capable of occupying the space like an architectural presence. Between these two extremes lies a transitional space. That is where the perfume truly becomes alive. The initial elements remain present, but they enter a state of effervescence. The vegetal facets, the greener or more floral nuances intertwine and continuously recompose themselves. I do not see this structure as a classic succession of top, heart, and base notes. I prefer to consider it as an organic evolution where each material gradually changes state, like a fantastic garden in perpetual transformation.

Yes, the approach was different. In a classic project, a fragrance generally exists for its own sake. Here, it had to engage in a dialogue with a space, a narrative, and a visual experience. We had to think in terms of storytelling and progression. I have often considered that a perfume should take the wearer from point A to point B. In this project, that idea became central. The fragrance does not describe a state; it accompanies a transformation. It is not the first time I have worked on a narrative construction, but rarely in such an explicit way. The exhibition offers the opportunity to make visible what we often seek to do invisibly in perfumery: create emotion through movement, and give birth to a story through the metamorphosis of materials. That is precisely what made this experience so exciting.